Company Introduction

Introduction of the company

Abbaspour Industrial Group Adrin has established the organizational policy based on gaining the highest degree of satisfaction of their respected customers, establishing a continuous utilization system, reviewing, evaluating, and effectiveness of brainstorming and operational management systems. In order to create value for customers, this issue has been done by increasing product quality and providing timely products.

Increasing job satisfaction inside the organization, supported by the specialization of human resources and the implementation of the educational quality and the individual and team development is considered, seriously.

This industrial unit is one of the leading industrial units in the confectionary industry of the country and in the international level among its organizational goals.

Moreover, the use of powerful, scientific and empirical elements in all levels of organization and creation of creativity and ideas in the top of human resource unit has been focused.

Production of new products according to the standards of the world and also the basis of the tastes of the respected consumers through the implementation of the current plant development plan has already begun in this organization.

Due to a wide range of respected consumers, this complex try to facilitate access to their products through the extended agency system .in order to respect the demand for the final customers of this complex, the development of branches and reinforcement of its logistics fleet has always been the subject of strategic decision making so that the esteemed customers can provide the products of this complex in the easiest way.

Honors

Following professional expertise based on personnel experience, this company is honored to receive certificates and accredited national and international certificates. Also this organization has proposed and implemented valid scientific projects which has been reached to the approval of national and international financial authorities in line with the movement of this complex to the structure based on knowledge, and in order to promote and increase the quality of their products, supports the implementation of relevant scientific projects.

Abbaspour Industrial Group, called Abbaspour Toffee, was founded and operated by Haj Ali Akbar Abbaspour in east Azerbaijan province – Tabriz in 1335. In the 50 s, together with the modernization of equipment, and continues efforts of decedent Hamid Abbaspour, the senior child of Haj Ali Akbar Abbaspour, noticeable growth in quality and quantity was reached. By using the world’s technology, skilled and experienced people and also the encouragement of esteemed customers throughout the wide world, the diversity of products grew day by day and new production lines were added to expand the variety of products. Moreover, this complex has gained some success in the confectionary field such as receiving the gold arch prize (quality and technology), Madrid commitment award (world quality) and also the first health apples in Iran, the unique quality unit and security in 1393 and etc.

Being conscious that morality in each society would facilitate and promote the goodness and improve profitability for each industry, this issue is becoming real by creating reliable relations with customers and institutionalization of productivity by employees. This industrial group has developed and implemented its own ethical principles on the basis of factors such as holiness of methods and objectives , the importance of avoiding the use of unethical methods , promoting the morale of team and groups , transparency of activity , providing value and observance of human rights .

In order to create a brand reputation, in a way the esteemed customers remember in their mind, this industrial unit has attempted to change the effective organizational and operational logo on the basis of scientific and aesthetic principles. Thus, it can be more robust and reliable with increasing rate of emotional involvement of the customers. This issue has been institutionalized through the creation of focus groups and continuous observation of suggestions and concerns in specialized departments of the organization .in order to integrate the corporate branding activities , in order to integrate the corporate branding activities , organizational brand book has been developed and notified to all organizational elements in order to be operated.

Company Introduction

Ethics and Principles

Brand Evolution